Amazon has started to implement a video platform within Amazon’s main shopping app for users in India. Dubbed miniTV, the free video streaming service is live on Amazon’s latest app for Android users.
Launch of Amazon miniTV streaming service
The Amazon miniTV service is available for free and currently shows select web series, comedy shows and lifestyle videos. The web series section is mostly dominated by ‘The Viral Fever’ (better known as TVF) at the moment.
The lifestyle section includes videos from fashion influencers like Sejal Kumar, Malvika Sitlani, Anaysa, and more. You even have some tech videos from YouTuber Trakin Tech available to stream within the app. “In the coming months, miniTV will add many more new and exclusive videos” Amazon says in a official blog post.
As of this writing, the feature doesn’t have a featured section in the app’s sidebar. Instead, you can access it through a banner on the home page. You can access miniTV by tapping the banner found on the Amazon app home page, as you can see in the image below:
The user interface is similar to that of the Prime Video app. So take a look at some Amazon miniTV screenshots below:
The company also added parental controls to miniTV that allows parents to restrict videos that are not suitable for children under 13 years of age:
It is worth noting that you don’t need an Amazon Prime subscription to access Mini TV. You can watch videos for free if you have an active Amazon account. That being said, there doesn’t seem to be an option to download offline videos for later viewing.
Based on the short time I used miniTV, I did not notice any advertisements within the service.. Amazon has confirmed that miniTV is ad-supported and will “Add many more new and exclusive videos” in the next few months.
With miniTV, Amazon could be planning to establish a product that will compete against its arch nemesis Flipkart and its Flipkart Video service. We reached out to Amazon India for more details on the service and will update this article once we hear from it.
Editor’s Note: We have updated certain sections of this article to include official details of the miniTV service announced by Amazon.