After recently releasing a bunch of new hardware at its Spring Loaded event, Apple is now gearing up to release its latest iOS 14.5 update to the public next week. With this, Apple brings a nifty privacy-focused feature called App Tracking Transparency to prevent apps from tracking users through third-party apps. As a result, Facebook now encourage users to opt out of the privacy feature for its social applications.
For the uninitiated, with the release of iOS 14, Apple introduced a new privacy framework called AppTrackingTransparency. This will essentially prevent application developers from accessing a user’s Advertiser Identifier (IDFA), which allows applications to track users in third-party applications to deliver personalized ads, without one’s permission.
After its release, there have been many controversies surrounding the feature. This is mainly because Apple decided to make the App Tracking Transparency feature mandatory for all apps on its platform after the release of iOS 14.5. As a result, companies like Facebook began to complain that such a feature will affect small businesses on their social platforms, as ad revenue is expected to drop for many advertisers.
Well now, ahead of the release of the official iOS 14.5 update next week, Facebook is directly telling users not to opt for App Tracking Transparency on iOS and iPadOS devices.
You can view the screenshots of the new presentation screens in the Facebook and Instagram applications on iOS. Both convey the same message, that is, how the “Upcoming iOS Changes” it could adversely affect small businesses on the platform.
Now after the iOS 14.5 update, all applications including Facebook, Instagram, that want to access users’ IDFA or in other words track users on third-party platforms, must ask users for permission. So it all depends on the user if they want an app to track them or not.
On the other hand, it is worth mentioning that not allowing applications to track you on other platforms will not affect your application experience in any way. The applications will continue to function properly. However, the only difference will be that you won’t get any targeted ads and advertisers won’t be able to track your digital activities in other apps.
Therefore, not allowing applications to track seems to be the safest option, especially if you are very aware of your privacy. Furthermore, Facebook recently suffered one of the largest data breaches in history, leaking the personal data of more than 500 million of its users. However, it is entirely up to you whether or not you want the company to track you.
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