To support Indian news publishers and help them deliver high-quality and reliable information to citizens, Google has expanded its News Showcase program to India. The Mountain View giant has partnered with 30 Indian news organizations to launch such a program in the country. This will help these posts incentivize high-quality content on the Google News and Discover platforms.
For those unaware, the Google News Showcase is an online experience and licensing program that the company introduced in various markets around the world. This includes countries like Germany, France, Canada, Brazil, Australia, the United Kingdom, and more.
Google has partnered with 30 major Indian news organizations, including The Hindu Group, NDTV, India TV, ABP Live, Express Group, Deccan Herald, Punjab Kesari, and others. So, starting today, content from these Indian publishers will start to appear in dedicated News Showcase panels on Google News and Discover. The content will be in English or Hindi, from now on. However, Google says it is committed to adding support for more regional languages in the coming days.
Additionally, based on licensing agreements with news organizations, Google will allow readers to access some of the paid content from partner organizations. This, according to the company, will give readers the “Opportunity to read more articles from an editor than they might otherwise read while deepening readers’ relationships with publishers and encouraging them to subscribe.”
The News Showcase section is currently available in the Google News app on iOS and Android. You can open the app on your smartphone and go to “Newsstand” from the bottom bar to see the new “News Showcase” section at the top.
“We are launching the News Showcase now to help publishers reach people with reliable news, especially at this critical time as the Covid crisis continues.” said Brad Bender, vice president of product management at Google.