Instagram Starts Testing Ads on Reels in India and Other Countries

Instagram Starts Testing Ads in Reels

Instagram is adding ads to another place: Reels. Facebook today revealed its plans to start testing ads on Instagram Reels. Instagram will initially limit reel ads to India, Brazil, Germany, and Australia., with plans to expand to more countries in the coming months.

Instagram reels to get ads

What reported for The edge, Instagram Reels ads can be up to 30 seconds long. There will be a ‘sponsored’ tag under the username to indicate that it is sponsored content. Unlike ads in Stories, users can like, comment, save and share reel ads. The report also notes that users can skip the reels, but we’ll have to wait to see if the company has plans to add a timer that can’t be skipped for the first few seconds.

Along with the Reels ads, Facebook also revealed new sticky ads for Facebook Stories. Selected creators and advertisers will gain access to this feature for the next several weeks. Take a look at the Facebook ad stickers below:

facebook tag ads
Image: Facebook | via The Verge

Instagram’s move to introduce ads on Reels is not a surprise, as the platform has ads almost everywhere. The move comes as TikTok remains banned in India. Given the popularity and user engagement on short video platforms, the company’s decision to monetize reels should help advertisers reach their target audience.

If you plan to switch to another short video platform due to Reels ads, you will likely find a viable replacement in our article on the best apps like TikTok. On the other hand, if you are a creator planning to create sponsored reel for your Instagram account, check out the best reel Instagram features and best reel video editors to make the ad attractive and attractive.

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