Since Google launched YouTube Shorts last year, it has been aggressively pushing for more engagement and content on the platform. In the past, the company tested a Shorts button in the navigation bar, as well as a dedicated create button for Shorts in the YouTube player interface.
Now, however, Google is trying to make YouTube shorts even more attractive to creators. The company has established a $ 100 million fund to pay creators who create engaging content on the Shorts platform. The fund will be paid out over the course of 2021-22 and any creator will be eligible for payments regardless of their participation in the YouTube partner program.
In its blog post announcing the fund, Google said “Each month, we will reach out to thousands of creators whose shorts received the most engagement and views to reward them for their contributions.”
To be eligible for payments from the new fund, you simply need to create engaging and original content and adhere to community guidelines. This is just YouTube’s first step towards monetizing YouTube shorts, which means we should see more about ways to make money creating shorts in the near future. “The Shorts Fund is the first step in our journey to create a monetization model for Shorts on YouTube. This is one of our top priorities and it will take us some time to get it right. We are actively working on this. “ says the company.
Meanwhile, the company has also announced a couple of new features for Shorts. Users can now add automatic captions to shorts, and the recording limit has been increased to 60 seconds with the camera for shorts. You can now also add clips from your phone gallery to Shorts and add basic filters (more planned for the future).
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